What matrimony and dating apps really cost in India (2026)
Prices for every major matrimony and dating app in India, checked in October 2026: what each plan costs, what you get for it, and how to start a conversation without paying first.
If you have used a matrimony app in India, you know the moment: you find someone whose profile feels right, you tap to message them, and a payment screen appears. This guide puts real numbers on that moment. We collected the prices of every major matrimony and dating app in India on 20 October 2026, worked out what you actually get for the money, and explain the cheaper ways to do it.
The short answer
- Matrimony apps charge to talk. On Shaadi.com, BharatMatrimony, Jeevansathi and M4Marry, a free member can create a profile, browse and send interests, but messaging someone or seeing their phone number needs a paid plan.
- **A typical 3-month matrimony plan costs ₹5,200 to ₹5,900** in the app (GST included). That is roughly ₹1,700 to ₹2,000 a month.
- **The average Indian paying for matrimony spends about ₹4,973 per purchase.** That is Matrimony.com's reported average transaction value for April to June 2026, when it sold 2.72 lakh paid subscriptions in one quarter.
- You often pay per phone number, not per month. BharatMatrimony's Gold plan gives 40 contact views for 3 months, which works out to about ₹148 for each number you unlock.
- Dating apps let you chat for free once you match. Tinder, Bumble, Hinge, TrulyMadly, Dil Mil, OkCupid and happn all allow free messaging between matches. Their paid plans (from about ₹99 a week) sell more likes, more visibility, and seeing who liked you.
- Premium matchmaking is a different market. Elite Matrimony's relationship-manager packages start at ₹50,000 for 3 months and go up to ₹10,00,000.
Why matrimony apps charge you to talk
Matrimony platforms make most of their money from one thing: unlocking contact. Browsing is free because a large, free catalogue of profiles is what makes the paid plan worth buying. The paywall sits at exactly the point where two people want to speak.
The scale is large. Matrimony.com, which runs BharatMatrimony and its community sites such as KeralaMatrimony and TamilMatrimony, says it reaches more than 10 crore active seekers in India, and reported about 10 lakh paid subscriptions in FY25. Its investor presentation lists a tele-calling team whose job is to convert free profiles into paid ones. In other words, most people on these platforms are not paying, and much of the business is persuading them to.
Jeevansathi is owned by Info Edge, the company behind Naukri, and Shaadi.com by People Interactive. Neither publishes how many of its members pay.
Matrimony app prices in India
Prices below are the in-app purchase prices listed on the Apple App Store in India on 20 October 2026, which include 18% GST. Website prices, UPI offers and festival discounts are often different, sometimes lower, so treat these as the price you would pay today without hunting for a deal. Where the app's own website showed a price, we include it too.
Shaadi.com
| Plan | Duration | App Store price | Per month |
|---|---|---|---|
| Gold | 3 months | ₹5,200 | ₹1,733 |
| Gold Plus | 3 months | ₹5,900 to ₹6,900 | ₹1,967 to ₹2,300 |
| Diamond | 6 months | ₹6,900 | ₹1,150 |
| Diamond Plus, Platinum Plus | 6 and 12 months | Not listed in the app store | – |
Free members can: create a profile, browse, use basic filters and send interests. Paid members can: start and reply to messages, and see contact details, depending on the plan.
BharatMatrimony, KeralaMatrimony, TamilMatrimony and other community sites
Matrimony.com's community sites share one price list: the App Store shows identical plans and prices for BharatMatrimony, KeralaMatrimony and TamilMatrimony.
| Plan | Duration | App Store price | Contact views | Per contact |
|---|---|---|---|---|
| Gold | 3 months | ₹5,900 | 40 | ₹148 |
| Gold | 6 months | ₹11,900 | 80 | ₹149 |
| Diamond | 3 months | ₹7,900 | 50 | ₹158 |
| Platinum | 3 months | ₹9,900 | 80 | ₹124 |
| Platinum | 6 months | ₹14,900 | 160 | ₹93 |
| Prime Gold | 3 months | ₹7,900 | – | – |
| Prime Gold | 6 months | ₹14,900 | – | – |
| Till-U-Marry | Until you marry | ₹19,900 | 300 | ₹66 |
| Profile Highlighter (add-on) | 15 days | ₹450 | – | – |
Jeevansathi
| Item | App Store price |
|---|---|
| Pro Lite | ₹1,699 / ₹4,249 |
| Pro | ₹5,199 |
| Pro Max+ | ₹5,999 |
| Contact views pack | ₹1,799 |
| Spotlight | ₹499 |
| Super Interest | ₹599 |
Free members can: create a profile, get match alerts and send interests. Seeing phone numbers and email IDs, and sending personalised messages, are listed as premium features.
M4Marry
| Plan | Duration | App Store price | Per month |
|---|---|---|---|
| Premium | 90 days | ₹5,900 | ₹1,967 |
| Premium | 180 days | ₹9,900 | ₹1,650 |
| Premium (Kerala) | 180 days | ₹13,499 | ₹2,250 |
| Premium (Kerala) | 365 days | ₹18,900 | ₹1,575 |
| Premium Plus (Kerala) | 90 days | ₹11,800 | ₹3,933 |
| Premium Plus (Kerala) | 180 days | ₹20,500 | ₹3,417 |
| Profile Highlighter (add-on) | 14 days | ₹2,549 | – |
Elite Matrimony (premium matchmaking)
| Package | 3 months | 6 months | Until you marry |
|---|---|---|---|
| Elite Professional | ₹50,000 | ₹85,000 | ₹1,50,000 |
| Elite Business | ₹1,00,000 | ₹1,75,000 | ₹3,00,000 |
| Elite Aristocrat | – | ₹6,00,000 | ₹10,00,000 |
Betterhalf and SimplyMarry
Betterhalf lists premium plans between ₹499 (30 days) and ₹4,399 in the App Store, but its iOS app has not been updated since November 2024, so check it is still active before paying. SimplyMarry, the Times Group site, did not load securely when we checked and has no app in the Indian App Store.
What you actually pay for: contacts
Most matrimony plans are sold by duration, but the real limit is the number of contacts you can unlock. That changes how you should compare them.
| Plan | Price | Contacts | Per contact | If you use half |
|---|---|---|---|---|
| Gold, 3 months | ₹5,900 | 40 | ₹148 | ₹295 |
| Diamond, 3 months | ₹7,900 | 50 | ₹158 | ₹316 |
| Platinum, 3 months | ₹9,900 | 80 | ₹124 | ₹248 |
| Platinum, 6 months | ₹14,900 | 160 | ₹93 | ₹186 |
| Till-U-Marry | ₹19,900 | 300 | ₹66 | ₹133 |
Two things follow. First, bigger plans are cheaper per contact only if you use them: most people do not unlock 160 numbers in six months. Second, every contact you spend on someone who does not want to hear from you is money gone. That is the real cost of a paywall placed before consent.
Dating app prices in India
Dating apps work differently. On almost all of them, you can message a match for free. You pay for more likes, for being shown to more people, and for seeing who has already liked you. Prices also vary by age, gender and promotion: Tinder and Hinge openly use dynamic pricing, so the figures below are prices we saw, not prices everyone will see.
| App | Chat with matches free? | Paid plans seen in the App Store |
|---|---|---|
| Tinder | Yes | Plus from ₹99; Gold ₹159 to ₹1,099; Platinum also offered |
| Bumble | Yes | Premium ₹279 for 7 days, ₹799 for 1 month; Boost ₹149 |
| Hinge | Yes | Hinge+ ₹499 to ₹1,699; HingeX ₹749 to ₹2,499; 3 Roses ₹999 |
| Aisle | Matching is limited for free; many features free for women | Premium ₹249 to ₹899; Concierge ₹749 to ₹1,499 |
| TrulyMadly | Yes, after you match | Select Plus ₹1,199 for 1 month; Select 12 weeks ₹2,499 |
| QuackQuack | Yes | Plus for 1 month ₹299 to ₹989 |
| Dil Mil | Yes, after you match (10 likes a day) | VIP 1 month ₹499 to ₹999, more for some ages |
| OkCupid | Yes | Basic ₹499; Premium ₹489 to ₹1,999 |
| happn | Yes, after a mutual like | From ₹99 a week |
For people looking for marriage, this is the frustrating gap: the apps built for marriage charge to talk, and the apps that let you talk for free are built for dating.
Free or paid: who can do what
| Browse | Send interest or like | Message | See phone number | |
|---|---|---|---|---|
| Shaadi.com | Yes | Yes | No | No |
| BharatMatrimony | Yes | Yes | No | No |
| Jeevansathi | Yes | Yes | No | No |
| M4Marry | Limited per day | Yes | Premium | No |
| Tinder, Bumble, Hinge | Yes | Limited | Yes, with matches | Not offered |
| Lettheworld | Not needed | Knock (free) | Free, once they accept | Only if you both choose to share |
How to pay less
- Compare the app price with the website price. In-app purchases go through Apple or Google; the same plan on the website, paid by UPI or card, is often priced differently. Check both before you pay.
- Buy the shortest plan that covers your contacts. Work out how many people you realistically want to contact. If it is 10, a 3-month plan with 40 contacts is enough.
- Wait for an offer, but not forever. Matrimony sites discount regularly, around festivals and at the end of a quarter. The discount is rarely worth weeks of not talking to someone you like.
- Turn off auto-renew straight away. Many plans renew at full price. You keep the plan until it ends either way.
- Read what "contacts" means on your plan. Some count every number you view, some count only accepted interests. Ask before you buy.
- Let the other person pay, or neither of you. If you both just want to talk, neither of you needs a subscription for that. See below.
A free way to start the conversation
Lettheworld exists because the paywall sits in the wrong place: before you know whether the other person is even interested. Here's how it works:
- You register your bio from the app you use. Your browser turns it into a fingerprint; the text never leaves your phone. On matrimony apps you can also add your profile ID.
- Someone who sees your profile on Shaadi.com, BharatMatrimony or any other app pastes your bio, or types your profile ID, into Lettheworld and knocks.
- You see their first name and which of your profiles they found. You accept and chat, ask them a few questions first, or ignore it. They aren't told if you ignore it.
- Photos, full names and phone numbers are shared only when you both choose to.
To let people know you're there, add one sentence to your bio that starts with "Let the world…", such as Let the world surprise me. It reads like a motto to everyone else, and contains no link, handle or number for an app to remove. Messaging on Lettheworld is free, always.
How we collected these prices
- When: all prices were checked on 20 October 2026. They change often, with offers, festivals and your age; we will update this guide as they do.
- Where: the Apple App Store in India (each app's in-app purchase list, which includes GST), the apps' own websites and help pages where they show prices without signing in, and Matrimony.com's filings with the National Stock Exchange for company figures.
- What we did not use: coupon and cashback sites, whose figures disagree with each other and often show expired offers.
- Limits: the App Store lists only an app's ten most popular purchases, often without a duration, and prices in the app can be higher than on the website. Where we could not confirm a figure we left it out rather than guess.
Frequently asked questions
How much does Shaadi.com cost in 2026?
In the App Store in India, Shaadi.com Gold costs ₹5,200 for 3 months, Gold Plus ₹5,900 to ₹6,900 for 3 months, and Diamond ₹6,900 for 6 months, including GST (October 2026). Website prices and offers can be different.
Can I message someone on BharatMatrimony for free?
No. Free members can browse and send interests, but sending personalised messages, chatting and seeing phone numbers need a paid plan. Gold costs ₹5,900 for 3 months in the app and includes 40 contact views.
Is Jeevansathi cheaper than Shaadi.com?
Jeevansathi's entry plan, Pro Lite, starts lower (₹1,699 in the App Store), but its durations and contact limits differ. Compare the number of contacts you get, not just the price.
Which matrimony app has the cheapest plan?
Of the large platforms, Jeevansathi's Pro Lite had the lowest listed entry price in October 2026. Per contact, BharatMatrimony's larger plans work out cheapest, from about ₹66 a contact on Till-U-Marry if you use every contact.
Do dating apps like Tinder and Bumble charge to chat in India?
No. On Tinder, Bumble, Hinge and most other dating apps you can message your matches for free. Paid plans sell extra likes, visibility and seeing who liked you.
Are matrimony app prices inclusive of GST?
Prices in the Indian App Store and Google Play include GST. BharatMatrimony's website also says its rates include tax. Check the final price at checkout.
How can I talk to someone I found on a matrimony app without paying?
If they are on Lettheworld, paste their bio or type their profile ID and knock. They see your first name and can accept to start a free chat, or ask you a few questions first.
Sources
- Shaadi.com on the App Store (India)
- Shaadi.com membership plans
- Shaadi.com support: membership plans and benefits
- BharatMatrimony on the App Store (India)
- KeralaMatrimony on the App Store (India)
- TamilMatrimony on the App Store (India)
- BharatMatrimony payment options
- Elite Matrimony
- Jeevansathi membership
- Jeevansathi on the App Store (India)
- M4Marry on the App Store (India)
- Betterhalf on the App Store (India)
- Tinder on the App Store (India)
- Bumble on the App Store (India)
- Hinge on the App Store (India)
- Aisle on the App Store (India)
- TrulyMadly on the App Store (India)
- TrulyMadly FAQ
- QuackQuack on the App Store (India)
- Dil Mil on the App Store (India)
- Dil Mil: how it works
- OkCupid on the App Store (India)
- happn on the App Store (India)
- Matrimony.com media release, Q1 FY27 (NSE, 11 August 2026)
- Matrimony.com factsheet (NSE, 12 February 2026)
- Matrimony.com investor presentation (NSE, 12 February 2026)
- Matrimony.com Q1 FY27 earnings call highlights